What is SEO? How to do Search Engine Optimization?
Search Engine Optimization is the practice of over all improvement of blog or website in order to increase visibility in Search Engine Result Pages (SERPs).
SEO includes a lot of technical activities which will make your website Search Engine Friendly.
Hey there, my self Dheeraj Patidar, and In this Post I'm gonna share you all the aspects of Search Engine optimization.
Keep reading this article till the end because In this post you will get to know amazing tips to grow website search ranking.
What is SEO?
SEO stands for Search Engine Optimization, is a process of optimising the website in order to achieve ranking on Search Engine. It is a type of Digital Marketing.
In simple word we can say that SEO is a practice of improving the website performance for getting organic traffic from the search engine.
To understand the Search Engine optimization in detail, first of all you have to understand How Search Engine Works.
What is Search Engine and How it works?
Search Engine is a tool or interface that enables us to search our queries.
It is basically a software designed in order to deliver the answer of peoples' queries.
Search Engine looks for the results in its own database , sorts them, and makes an ordered list of the results using unique Search Algorithm.
There are various search engines, which deliver you your queries' results like Google, Yahoo, Bings, etc.
Google is the most popular search engine across the work, which covers 80% to 90% of Internet.
How Search Engine Works?
Search Engines can differ from one another in their way of providing the answers, but all of them are build on 3 fundamental principles:
Crawling
The Actual discovery of the new web page on the internet starts with the process called Crawling.
Search Engines use small programs called Web Crawler (also called bot or spider) that follows links from already known pages to the new ones that needs to be discovered.
Indexing
Once the bot crawl the data, its time for indexing.
The Process of validating and storing the content from the Web Pages in search engine's database called "Indexing".
Ranking
The last step called Ranking includes picking the best results and creating a list of pages that will appears on the result page.
How to do Search Engine Optimization?
For search engine optimization we have to go through following points:
Website Analysis
First of all we have to analyse the website performance like page loading speed, website structure, content quality, etc.
To check speed score you can take help of Google Search Console's Tool called Core Web Vitals.
Keyword Research
Original Credit: dheerajpatidar.com